So you finished writing the first draft of your book and want to go the independent publishing route. But now what? It can be overwhelming to know your next steps. You’re an author but now you have to also be an agent and a publishing house. After 10+ years of experience in the indie publishing …
In the world of business, understanding your target audience is crucial. It’s the key to moving away from “I sell to everyone!” and toward tailoring your products or services, developing effective marketing strategies, and ultimately, achieving success. But for many business owners, the process of creating a buyer persona can feel daunting. (Or maybe like …
Are you looking to establish an online presence? If so, WordPress is likely on your radar. With its user-friendly interface and powerful customization options, WordPress has become the go-to platform for website creation. In fact, WordPress powers over 42% of all websites on the internet! But why are there two versions? Which one should you …
Why are there two WordPress-es? And which one should I use? Read More »
Two of the most common SEO questions we are asked frequently are:
1. Whether someone’s new business website will automatically appear as the first result in their area. (Answer: no! That’s a position that takes a lot of ongoing hard work to achieve.)
2. If we “do their SEO” when we build their website. (Answer: kind of! We’ll explain.)
These are great questions that mean a lot to a new or growing business. SEO is a much, much bigger discussion than most business owners realize.
Creating an effective email signature may be something you haven’t yet taken the time to do for your business. But why should should you bother? Your email signature can help build brand recognition, drive traffic to your website, act as a digital business card being handed out to everyone you interact with via email, and …
